Consumer Reality Service (CRS) – Launch Event/Conference
About 150 entrepreneurs met at Los Angles Center Studios May 26-28, 2017. Consumer Reality Services (CRS for short) is the brain child and materpiece of Matt Trainer. He’s a humble man who doesn’t like to be called a “guru”, but in effect, he has put together one genius of a system. Matt has stretched the limits of almost every business he has done, and admits there were ceilings in all of them. His goal is to invent a new business where there are no limits. He has built this business around four new and converging technologies: cryptocurrencies/blockchain, virtual and augmented reality, and crowdfunding. (Note: The videos on this blog are not from the conference, but they do showcase some of the speakers at the conference. It was so amazing to have them under one roof in one weekend.)
In the lobby of the studio, attendees were having fun donning VR headsets, many for the first time. A person could try the whale simulation, a 3D paint program, or a virtual job where you are given a virtual cubicle, and a robot/computer assigned you lowly tasks.
The conference was included key thought-leaders and influencers in each of the above fields, along with one of the best LED sound stages, sound and light crew, and really cool entertainers.
Mark Hoverson spoke on how he has used gamification to build his businesses: Limitless, Invisible Empire, and “The Great Lemonade Crusade.” He even provided all attendees a physical copy of his new paperback book that he just published. Gamification involves turning a business, product, or course into a game. Customers frequently purchase a product, then never use it due to the “creative burden”, i.e. not knowing what step to take. People love to play games, and they bought the course because it met some need or desire they had. But turning in into a game, and providing simple action steps, deadlines, and a reward system motivates people to use the product. This furthers customer satisfaction as they are happier with a course they benefited from and “played”, vs some course they bought, maybe watched a few videos, but never implemented. To start the gamification process, ask what the “hero” of your game would be like.
The video below is from a much older speech by Mark at a different conference, but it gives you an idea about who he is.
We had several workshops during the conference. At one point, we broke into groups of three, and practiced pitching your business, course, or website. Winners received souvenir collectible silver coins that Matt had minted with the CSR logo. Some people stayed Sunday to pitch their business on Matt’s pilot show of “Startup Hollywood”, a “SharkTank style” show, shot in 3D. In another workshop, we paired up and went through Mark Hoverson’s steps of how to gamify our existing businesses.
Long time martial artist and karate school owner, Jesse Elder, spoke on self mastery and some deep philosophical thoughts. My favorite quote from his speech was this question/answer: “What do you give the person who has everything? Amnesia.”
Greg Reid was our motivational speaker, who handed out more than 10 different best sellers he had written. Greg is the creator of an exclusive group calld “Secret Knock” (see videos below).
Below he quotes how Evander Holyfield said his secret to success was having a higher standard (showed up early, left late, invented exercises, had a higher standard and won more championships than anyone else ever will).
Dr. Doug, aka Douglas Brackman PhD, is a psychologist who has spent his career working with anxiety and addiction. He filled us in the last research and FRMI studies, and how are “two brains” work. He specifically talked about people seeing a coiled object, and they have to decide if it is a snake or a rope. Obviously, seeing a rope when it is a snake could kill you. But always seeing a snake (which happens more in stressed people) means who can pass on many great opportunities. We learned about the Central Nervous system and the Vagus (vagal nerve). When your old brain and new brain seamlessly blend, then you are in a state of flow. He also claims that everything is a game – your health, your finances, your life. Dr. Doug is excited about the prospects of using Virtual Reality for psychological training; he anticipates that he will be able to shorten three years of work down to 3 weeks, 3 days or maybe even 3 hours.
Stan Larimer and Michael Taggart spoke on what’s happening at BitShares. One of the biggest problems with BitCoin is that it is slow, where as BitShares operates at light speed compared to the horse and buggy speed of BitCoin. BitCoin can take 10 or 20 minutes to confirm a transaction; and that means it may never make it as a point-of-sale currency, like a cash registered at your local super market or pizza store.
The video below is by a different author, but it gives some of the same concepts
On the tech/hardware side, we had the star of the YouTube “Dronr” channel. He gave us a brief history of drones and camera/drones, and how they can be used in business applications: mapping, farming, inspection, surveying, modeling and delivery.
Manda Shelby spoke on VR – you can see her at 13:30 in the video below:
David Metzler from Serenity Venture Partners showed how any good business can get crowdfunding. his company consists of lenders who are passionate about creating and growing businesses. He demonstrated how you can stair step a startups financing in 3 phases, uses crowdfunding. This was not possible until after 2012, when the laws changed, allowing anyone to go out and do “general solicitation.”